Jakarta, July 4, 2025 – Marking its 40th anniversary, PT Perta Life Insurance (PertaLife Insurance) continues to demonstrate consistent transformation as a relevant and impactful life insurance company. Beyond achieving record financial performance, PertaLife has also received strategic support from the government to expand its services to the cooperative sector and rural communities.
During the 40th Anniversary Grand Celebration titled “Celebrating 40 Years of Life Balance & Purpose,” held at the Grha Pertamina, Deputy Minister of the Ministry of Cooperatives of the Republic of Indonesia, Ferry Juliantono, expressed appreciation for PertaLife Insurance’s progressive steps and encouraged the company’s involvement in the KopDes Merah Putih ecosystem.
“PertaLife Insurance’s products can be tailored to the needs of rural cooperatives, ranging from health protection for cooperative managers to risk protection for farmers’ harvests. PertaLife Insurance should be present there to serve rural communities, not only focus on urban areas,” said Ferry.
The KopDes Merah Putih program is a strategic initiative of the Ministry of Cooperatives targeting the establishment of 80,000 village cooperatives across Indonesia, with 92 pilot cooperatives scheduled to start operations on July 19, 2025. The government is encouraging multi-stakeholder synergy, including the involvement of Himbara (state-owned banks), LPDB, regional development banks (BPD), and savings and loan cooperatives.
Meanwhile, President Director of PertaLife Insurance, Hanindio W. Hadi, stated that the 40-year milestone marks an important moment for the company to affirm a more courageous and impactful direction. “These four decades reflect our resilience and consistency. Our 2024 net profit reached IDR 97.18 billion, the highest in our history. We also successfully recovered from a capital deficit, recorded retained earnings of IDR 97.24 billion, and increased our Risk-Based Capital (RBC) ratio to 359.66%,” explained Hanindio.
He added that these achievements represent not only financial success but also a healthy and progressive work culture. “We want to ensure that PertaLife grows with balance, not merely numbers. Perwira PertaLife who are healthy, empowered, and purpose-driven are the foundation of our sustainability,” he added.
Echoing this, Head of Corporate Communication of PertaLife Insurance, Ratih Triutami Wijayanti, emphasized that the company’s success is the result of consistency, cross-team collaboration, and value-driven communication.
“Turning 40 is not the end but a moment of reflection. It is time for PertaLife Insurance to move further and reach underserved segments of society, including cooperatives and rural communities. We believe a strong brand is built from sincere intentions and genuine sustainability,” Ratih stated.
PertaLife Insurance is also preparing several future initiatives, including strengthening insurance literacy, launching its digital service MyPertaLife, and expanding product distribution to better serve various segments of Indonesian society. PLI.
