Jakarta – Marking its 40th anniversary, PT PertaLife Insurance (PertaLife Insurance) held an internal thanksgiving event titled “Celebrating 40 Years of Life Balance & Purpose” at the Grha Pertamina Ballroom, Jakarta. The event is part of a broader series commemorating four decades of the company’s journey in delivering adaptive, relevant, and impactful solutions for life, health, and pension protection for the people of Indonesia.
The celebration was attended by all PertaLife employees (Perwira) and was designed with an interactive concept that emphasized collaboration and enthusiasm. Participants came dressed in sporty outfits and actively joined various competitions and creative activities reflecting healthy lifestyles and sustainability values.
Hanindio W. Hadi, President Director of PertaLife Insurance, stated that the 40-year milestone marks an important achievement in the company’s ongoing transformation since 2019. “Over the past five years, PertaLife Insurance has recorded extraordinary achievements as a result of the consistency of our transformation strategy. Our 2024 net profit hit the highest level in the company’s history at IDR 97.18 billion. Gross premiums grew 123% from IDR 561 billion in 2019 to IDR 1.25 trillion in 2024. We also successfully recovered retained earnings from a 23-year deficit to a positive balance of IDR 97.24 billion, reduced BOPO from 22.81% to 12.19%, and increased RBC from 100.69% to 359.66% by the end of 2024,” said Hanindio.
He emphasized that these achievements are not only supported by financial performance but also by a healthy, collaborative, and purpose-driven work culture. “Through the spirit of ‘Energizing Your Healthy Life,’ we want to ensure that PertaLife’s sustainability begins from within, from people who are physically and mentally healthy and professionally fulfilled,” he added.
Chair of the 40th Anniversary Committee, Riyan Giffari Zola, explained that the internal celebration was designed as a shared space for expression filled with enthusiasm and collaboration. “A series of competitions such as Eco Brick, ThemeVids Challenge, Runway Rumble, and Sync & Slay Lipsync Battle are not only forms of entertainment but also platforms to strengthen collective values such as synergy, creativity, and healthy living,” he said.
Ratih Triutami Wijayanti, Head of Corporate Communication of PertaLife Insurance, added that the celebration also serves as an opportunity to strengthen the company’s employer branding.
“We want to ensure that every employee feels part of this transformation journey. The 40th anniversary celebration is not merely about nostalgia but also about reflection and reaffirming our commitment to sustainability in the future.”
In addition to the internal celebration, the 40th anniversary series of PertaLife Insurance also includes the launch of two flagship products, PLife Shield and PLife Dana Maxima; a preview of the MyPertaLife digital service; CSR initiatives in collaboration with PHE ONWJ and PHE OSES; as well as financial literacy competitions for students and media professionals. PLI.
