Jakarta, May 8, 2025 – To strengthen internal understanding of industry developments and the strategic role of brokers in the life insurance business, PT Perta Life Insurance (PertaLife Insurance) held a sharing session titled “Insurance Industry Update & Levelling Up Thru Insurance Broker” on Thursday, May 8, 2025, at the Ballroom of the PertaLife Insurance Office, Tamansari Parama Boutique Office.
The event was attended by Perwira of PertaLife (the employees) from various functions, particularly from the marketing, underwriting, finance, and operations divisions. This activity formed part of PertaLife’s internal knowledge-sharing agenda, delivered in an interactive and inspiring atmosphere ahead of the 40th anniversary celebration of PertaLife Insurance.
The session featured keynote speaker Yulius Bhayangkara, President Director of PT Sedana Re and a seasoned practitioner in the insurance industry. The discussion covered the latest dynamics in the insurance sector and the transformational role of brokers, as well as challenges and opportunities in collaboration-based distribution strategies.
“The role of brokers today is no longer merely a distribution channel but a strategic partner that bridges protection needs with targeted solutions. I appreciate PertaLife for continuously encouraging internal learning initiatives like this, because human resources are the most critical asset in maintaining a company’s relevance,” said Yulius.
Sigit Panilih, Director of Finance & Investment of PertaLife Insurance, also emphasized that a comprehensive understanding of the insurance industry landscape and the role of external partners will sharpen the company’s internal strategic roadmap.
“Through this forum, we aim to cultivate a cross-functional synergy mindset. Every unit in PertaLife needs to understand that collaboration with brokers is an important part of building a comprehensive and effective customer experience,” explained Sigit.
This sharing session reflects PertaLife’s commitment to strengthening internal capabilities while celebrating the company’s long journey through continuous learning.
“As part of the 40th Anniversary series of PertaLife Insurance, this forum is not only a learning platform but also a reflection of our work culture legacy: active, open, and collaborative. We hope every Perwira returns today with a new perspective on our role within a broader ecosystem,” said Ratih Triutami Wijayanti, Corporate Communication of PertaLife Insurance.
With the spirit of Care, Commit, and Agile, PertaLife Insurance remains committed to strengthening the quality of its human resources as the main foundation for delivering reliable and relevant protection services for the people of Indonesia. PLI.
