Jakarta – PertaLife Insurance has been honored with the Best Public Relations 2026 in Elevating Brand Engagement through Purpose-Driven Community and Lifestyle Initiatives award in the Life Insurance category at the Indonesia Public Relations Awards (IPRA) 2026, organized by Warta Ekonomi on Wednesday, January 28, 2026, in Senayan, Jakarta.
Carrying the theme “Building Trust Through Technology and Transformation, Shaping Credibility and Impact in Public Relations,” IPRA 2026 aims not only to recognize excellence in public relations performance but also to encourage the establishment of new standards in the utilization of communication technology, the implementation of ethical information governance, and the strengthening of Public Relations as a key driver of public trust and business competitiveness. As a life insurance company that places the highest priority on customer trust, PertaLife Insurance recognizes the strategic role of Public Relations in strengthening corporate reputation and showcasing the Company’s achievements, thereby fostering greater confidence among its policyholders and stakeholders.
PertaLife Insurance’s Director of Operations, Alfa Niasari Utami, stated that this award reflects the Company’s commitment as a life insurance provider to building communications centered on the values of protection, sustainable living, and community well-being.
“We extend our deepest appreciation to all PertaLife Insurance employees, our valued customers, and stakeholders who have grown alongside us throughout this journey. This recognition inspires us to continue delivering excellent services through meaningful, educational, and relevant communications that strengthen insurance literacy while providing security and protection for the people of Indonesia,” said Alfa Niasari.
In his opening remarks, Muhamad Ihsan, CEO & Chief Editor of Warta Ekonomi, emphasized that in today’s digital era, Public Relations has evolved beyond a supporting communication function to become a strategic pillar in building corporate reputation, credibility, and public trust.
“Every message delivered—whether through mainstream media, digital platforms, or social media—has the potential to shape public perception and directly influence an organization’s reputation and performance in the eyes of both the public and the market. Numerous global studies have consistently demonstrated that reputation and trust built through effective Public Relations have a strong correlation with business performance,” said Muhamad Ihsan.
VP Corporate Secretary of PertaLife Insurance, Ridky J. Sitorus, affirmed that the Company remains committed to implementing value-driven communication strategies, particularly through initiatives and lifestyle programs that are relevant to the evolving needs of the community.
“PertaLife Insurance will continue to strengthen the role of Public Relations as the front line in fostering sustainable relationships with the public, in line with the Company’s ongoing business and digital transformation,” said Ridky.
In addition to PertaLife Insurance, several leading organizations were also recognized at the Indonesia Public Relations Awards (IPRA) 2026, including PT Bank Mandiri (Persero) Tbk, PT Bank CIMB Niaga Tbk, PT Perusahaan Gas Negara Tbk, PT Tugu Reasuransi Indonesia, PT Asuransi Jiwa Inhealth Indonesia, PT Transportasi Jakarta, and PT Asuransi Tugu Pratama Indonesia Tbk, among others.
Through this recognition, PertaLife Insurance reaffirms its commitment to continuously innovating its communication strategies while maintaining public trust as a reliable, professional, and sustainable national life insurance company.
