JAKARTA – Closing the year 2024, the President Director of PertaLife Insurance, Hanindio W. Hadi, received a prestigious award from Warta Ekonomi as Indonesia CEO Excellence 2024 for Embracing Digital Transformation and Innovation to Enhance Insurance Services and Customer Experience (Category: Life Insurance). The award was presented at the Indonesia CEO Excellence Awards 2024, held at the Ballroom of The Sultan Hotel on Thursday (December 19, 2024).
The award was presented directly by the CEO & Chief Editor of Warta Ekonomi, Muhamad Ihsan, to Senior Vice President Corporate & Retail Marketing of PertaLife Insurance, Subekti Yudianto, who represented Hanindio.
Hanindio received the award in recognition of his visionary leadership and contributions in advancing PertaLife Insurance throughout 2023–2024. The award serves as tangible proof of the dedication and hard work of PertaLife Insurance’s management, especially under Hanindio’s leadership, together with all PertaLife personnel, in delivering outstanding and innovative insurance services.
As President Director, Hanindio plays a central role in driving digital transformation at PertaLife Insurance. One of his key initiatives is the launch of the P-Life digital application, designed to provide easier access to insurance services for customers.
Hanindio’s commitment is also reflected in his support for sports initiatives, one of which is providing insurance protection for participants of the Pertamina Eco Run. This initiative not only offers protection for participants but also reflects the company’s values of promoting public health and well-being.
“On behalf of the President Director of PertaLife Insurance, we would like to express our deepest gratitude to Warta Ekonomi for this award. This recognition motivates us to continue innovating and delivering the best services to our customers and all stakeholders,” said Subekti while receiving the award.
Corporate Communication of PertaLife Insurance, Ratih Triutami Wijayanti, also expressed appreciation for the recognition. “We are very proud of this award. It is not only a recognition of Mr. Hanindio’s visionary leadership but also the result of the hard work of the entire PertaLife Insurance team. This award motivates us to continue encouraging innovation, expanding strategic synergy, and providing the best services to our customers,” Ratih said.
According to Ratih, the award also serves as important momentum for PertaLife Insurance to continue adapting to the dynamic insurance industry. “We believe that innovation and commitment to digital transformation will be the key to maintaining our competitiveness while strengthening our position as one of the leaders in the industry,” she added.
Meanwhile, Muhamad Ihsan stated that the Indonesia CEO Excellence Award 2024, now held for the 16th time, aims to appreciate corporate leaders who have successfully driven business sustainability.
“With the theme ‘Inspiring with Innovative Leadership, Leading a Better Future,’ Warta Ekonomi appreciates leaders who are able to inspire amid business growth dynamics and economic challenges, both domestically and globally, to create a better future,” Ihsan said.
He further emphasized that innovation is a crucial aspect in determining corporate sustainability. “Innovative leaders are not only able to adapt to change but are also capable of discovering new business models that meet consumer needs and create new markets,” he concluded. PLI.



