Jakarta, June 24, 2025 – PT Perta Life Insurance (PertaLife Insurance) has once again recorded an achievement as one of the best state-owned enterprise (SOE) subsidiaries by receiving the “The Seventh SOE Subsidiaries Awards 2025” in the Life Insurance category. The event was organized by The Iconomics Media and Axia Research as part of the BUMN Brand Equity Forum 2025.
The award is presented to BUMN subsidiaries that demonstrate excellence in corporate governance, sustainable transformation, and contributions to the BUMN ecosystem. The evaluation was conducted based on media research, sentiment analysis, and brand equity assessment.
Sigit Panilih, Director of PertaLife Insurance, expressed appreciation for the recognition. “We dedicate this award to all Perwira PertaLife (the employees) who have realized meaningful transformation since 2019. As we celebrate our 40th anniversary, we are not only growing in terms of performance, but also strengthening our commitment to sustainability and meaningful protection. We thank all stakeholders and The Iconomics for this recognition.”
Bram S. Putro, Founder & CEO of The Iconomics, explained that the award is the result of continuous monitoring and selection of SOE subsidiaries across various sectors. “PertaLife Insurance has shown remarkable consistency in service transformation, product innovation, and strategic public communication approaches. This award is clear evidence that BUMN subsidiaries can compete and create real impact in their industries.”
Meanwhile, Head of Corporate Communication of PertaLife Insurance, Ratih Triutami Wijayanti, added, “This award strengthens the narrative that our brand is becoming increasingly relevant, modern, and trusted. Amid industry challenges, communication grounded in values and sustainability has become an essential pillar in building public trust.”
The forum also featured dialogue sessions with key speakers from various strategic institutions, including:
- Ahmad Zabadi, Secretary of the Ministry of Cooperatives of the Republic of Indonesia (representing Budi Arie Setiadi, Minister of Cooperatives of the Republic of Indonesia)
- Arief Budiman, Managing Director of Finance at Danantara Indonesia (representing Rosan Roeslani, Head of the Executive Board of BPI Danantara)
- H. Sumasna, Assistant for Economic and Development Affairs of the West Java Provincial Government (representing Dedi Mulyadi, Governor of West Java)
This recognition further strengthens PertaLife Insurance’s position as a life insurance company that not only delivers positive performance but also builds a strong, healthy, and sustainable brand with meaningful impact. PLI.
