Jakarta, July 29, 2025 – As part of its commitment to promoting protection literacy and future readiness, PertaLife Insurance successfully organized two national competitions titled Future Ready Challenge 2025 and Future Media Writing Challenge 2025. The programs served as platforms to enhance protection awareness among young generations while providing a creative space for young writers and content creators across Indonesia.
The Future Ready Challenge 2025 invited high school and university students to deliver educational messages about the importance of self-protection and future planning through short videos in English. Meanwhile, the Future Media Writing Challenge 2025 targeted journalists, university students, and media enthusiasts to write reflections and appreciation pieces on the 40-year journey of PertaLife Insurance.
“We believe that life protection literacy and financial planning awareness must be instilled from a young age. Through this competition, we aim to encourage young people to care about and confidently voice the importance of future protection through creative media.” Said, Hanindio W. Hadi, President Director of PertaLife Insurance
After going through a curation and evaluation process by internal and external judges, Nur Anisa from Universitas Pancasakti Bekasi was selected as the 1st Place Winner of the Future Ready Challenge 2025, while Dhana Kencana from IDN Times won 1st Place in the Future Media Writing Challenge 2025. Both winners were recognized for successfully delivering educational and inspiring protection messages through fresh, relevant, and meaningful media approaches.
“We truly appreciate the enthusiasm and the quality of the participants’ works. This program is not only a celebration of PertaLife’s 40-year journey but also a way for us to build meaningful connections with future generations through the media they are most familiar with,” said Ratih Triutami Wijayanti, Head of Corporate Communication PertaLife Insurance.
Total prizes worth tens of millions of rupiah, accompanied by plaques and certificates, were presented to the main winners and special category awardees. All participants also received e-certificates in recognition of their contribution to promoting the importance of life protection and future preparedness.
This competition is part of the campaigns #FutureReadyWithPertaLife and #PertaLife40Years, reflecting the company’s commitment to building a healthier, more secure, and more productive future together with Indonesia’s young generation. PLI.
