Jakarta, September 16, 2025 – PertaLife Insurance has once again achieved a proud milestone by winning the “Best Product Innovation” award at the Primaya Partners Awarding Night 2025, organized by the Primaya Hospital Group. This event was part of Primaya Hospital’s 19th-anniversary celebration, themed “19 Years with You – Caring Beyond Boundaries.” The award was personally accepted by PertaLife Insurance’s Director of Operations, Alfa Niasari Utami, along with VP of Operations & Claims, Luh Ayu Santi Utamidewi.
The Best Product Innovation award is presented to partners who successfully introduce innovative healthcare service products, positioning Primaya Hospital as the “Preferred Hospital” of choice for patients. By developing structured, transparent treatment packages tailored to patient needs, this innovation has proven not only to simplify access but also to enhance patient trust and satisfaction across all healthcare services.
Director of Operations at PertaLife Insurance, Alfa Niasari Utami, expressed her appreciation for the recognition. “Collaboration with Primaya Hospital is a tangible form of synergy oriented toward improving customer service. We believe that product innovation is the key to maintaining trust while providing the best protection for the community,” said Alfa.
Echoing this sentiment, Luh Ayu Santi Utamidewi, VP of Operations & Claims, added that this award further motivates PertaLife Insurance to continue providing services that are more accessible, transparent, and relevant to the needs of both patients and policyholders. “PertaLife Insurance’s commitment is to provide certainty and peace of mind through claims services that are fast, accurate, and filled with integrity,” said Santi.
Meanwhile, Leona A. Karnali, CEO of Primaya Hospital Group, extended her congratulations to all award-winning partners, including PertaLife Insurance. “We are committed to further strengthening collaborations with our strategic partners, as their presence is deeply meaningful in our journey to provide superior and compassionate healthcare services,” Leona stated.
The Primaya Partners Awarding Night 2025 was attended by approximately 15 strategic partners from various sectors, including insurance companies, corporations, communities, and digital partners.
The event, held at the XXI Lounge, Plaza Senayan Jakarta, served as a gesture of appreciation for the close collaboration with strategic partners who have contributed to supporting Primaya Hospital’s commitment to delivering high-quality healthcare services with excellence and care. PLI



