Jakarta, August 14, 2025 – PT Perta Life Insurance achieved a remarkable milestone by winning four prestigious awards at the Indonesia PR of The Year 2025, organized by Majalah MIX MarComm, part of the SWA Media Group. This annual event serves as a benchmark for recognizing the best public relations programs and practitioners in Indonesia.
Based on the judges’ evaluation, PT Perta Life Insurance was named one of the award recipients, earning the following accolades:
- Indonesia PR Program of the Year 2025 (Board of Judges Assessment) for the Internal PR Program category through the Leadership Talks program (rated Good).
- Indonesia PR Program of the Year 2025 (Board of Judges Assessment) for the ESG Campaign Program category through the “Turning Waste into Blessings with Eco Enzyme” program (rated Good).
- Indonesia PR Practitioner of The Year 2025 (Board of Judges Assessment) in the Spokesperson category, awarded to Ratih Triutami Wijayanti, Head of Corporate Communication at PertaLife Insurance.
- Indonesia PR Program of The Year 2025 (Engagement Index) for the Internal PR Program category through the Leadership Talks program. For this category, SWA Media Group collaborated with Ivosight to measure program outtakes through social media analysis.
Hanindio W. Hadi, President Director of PertaLife Insurance, expressed his appreciation: “This award is a recognition of our team’s hard work in building impactful communication, both internally and externally. We will continue to innovate, collaborate, and deliver meaningful contributions to society.”
Representing the company, Ratih Triutami Wijayanti added, “We extend our gratitude to Majalah MIX MarComm and SWA Media Group for this recognition. This achievement motivates us to continuously enhance the quality of our communication programs and ensure that every initiative delivers added value to our stakeholders.”
Meanwhile, Kemal E. Gani, Chairman of SWA Media Group, stated, “Indonesia PR of The Year serves as a platform for communication practitioners to share inspiration and best practices. We hope this achievement encourages PertaLife Insurance and other companies to be more creative and adaptive in navigating communication challenges in an ever-evolving era.”
The awards were evaluated by a distinguished panel of judges, including:
- Dr. Hifni Alifahmi – Corporate Communication, Public Relations, Marketing Communication, and Branding observer
- Adita Irawati – Senior Advisor, Presidential Communication Office of the Republic of Indonesia
- Dr. A. Edhy Aruman – Editor-in-Chief of mix.co.id, Senior Editor at SWA Media Group, and Lecturer at LSPR Communication and Business Institute
- Dyah Hasto – Marketing observer and author in marketing communication
The awards were presented during the Indonesia PR Communication Forum 2025, themed “PR Beyond Communication,” held at the Auditorium & Performance Hall Prof. Dr. Djayusman, LSPR Institute of Communication & Business, Jakarta. The event was attended by PR professionals, academics, and national media representatives, serving as a platform for sharing insights, networking, and collaboration. PLI.
